"Be entrepreneurs of yourself". The mantra that with the crisis of 2009 became an opportunity for our family to restart.The commercial brokerage company, dedicated to the import and distribution of steel products in Italy, has represented for years the main occupation of the Ossame family.The economic uncertainty of that moment opened the doors to a sort of vital impetus for change, questioning everything that, until then, appeared to be the safest way.The first step towards change was the idea of trying to push ourselves beyond the borders of our beloved land, Italy. We left for the Canary Islands and it was only the first of the 5 trips to the island that became a source of inspiration for our company. From the first idea of creating a catalog of Italian products to be offered on the market, we came to the final one, in a slow and completely unexpected way.Local people accompanied us to visit the Agaete valley, a suggestive place, where you can admire the coffee plantations. A real call to nature, the one that pushed us to approach a world that we knew so little but that thrilled us a lot.And so followed a period of research, intense study and cognitive journeys between the plantations.The idea of expatriation gave way to that of staying in Italy and reconverting the company, thus dealing with the importation of coffee green. We then set about learning the various roasting methods, starting from the craftsmanship of Neapolitan wood roasting, up to the various productions in more industrialized plants.From north to south it was a succession of visits to different roasting companies.Certain of our goal, we left for the Canary Islands, offering the product to various distributors. The answer was not long in coming and the first product, still present in the range, was a huge success, involving an important chain of restaurants.The study, as well as the continuous dialogue with market leaders, have expanded our wealth of knowledge, resulting in an organizational approach we define as TORREFAZIONE 2.0. The principle underlying the system is that of respecting the knowledge of each work activity.And faithful to this idea, we recognize skills in the part relating to the creation of the product, to that of commercial services and after-sales.For the other production phases, such as roasting, packaging and logistics, we have relied on certified companies with their own historicity.All our products are the result of careful collaboration with artisans in the sector and the choices of the most suitable production plants.The perfect combination of tradition and innovation.
